Resume
Experience
2017 - 2021
MARKETING MANAGER
Torry Harris América Inc.
Valencia
Develop the company's digital and offline marketing strategy.
Analyze market trends for new product development. Monitor market, consumer, and competitors’ activities.
Manage and organize the company's participation in trade fairs and congresses in the sector.
Generate value content for SEO strategy.
Manage social media. Create and perform campaigns, Facebook Ads, emailing (Mailchimp).
Design graphic for the company (Canva), new packaging, social networks.
Coordinate technical tasks (maintenance, optimizations, design, usability, etc.) of the web with marketing agencies and the joint study of metrics and KPIs.
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2014 - 2015
SALES DIRECTOR
SPAIN & PORTUGAL.
Eighteen October S.L
Valencia
The responsible retailer in Spain & Portugal, of October brand, women’s wear franchiser, and own shops. With more than 75 October’s stores.
Establish sales objectives by forecasting and developing annual sales quotas for the shop.
Create sales and product reports and make key decisions about stock control.
Completing measurement and tracking of major retail KPIs.
Implementing marketing strategies and visual merchandising. Analyzing trends and results.
Implementing sales programs, promotions, and events were needed to increased sales.
2008 - 2013
RETAIL SALES MANAGER
SPAIN & ITALY.
VFB. Lingerie Europe S.A.
Barcelona
The responsible retailer in Spain of intimates & beachwear brands like Gemma, Belcor, Intima Cherry, Lou, and Vanity Fair. More than 90 shops in the shop at Eci (www.elcorteingles.es) and 28 Vanity Fair’s stores.
Responsible for developing sales in Italy. Define and implement Retail strategy and expansion plan. Introduced new brands line into the Italian market. 76 new opening shop in shop (www.coin.it)
The company currently belongs to the Lacelier group
Education
1992 - 2000
Agricultural engineering,
Agricultural engineering, specialized in Food Science.
Graduate Thesis at the University of Agraria in Milan.
2001- 2002
Master in Business Management and Marketing.
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HR, Corporate Legislation, Business Financing, Accounting.
2016
Online University Master in Ecommerce and Digital Marketing. By the University of Miguel Hernandez
Valencia
Professional skillset
Microsoft Office
Mailchimp
Canva Pro, Photoshop
Wordpress
Google Analytics
Creator Studio, Trello
Languages
English (proficient)
Italian (proficient)
Spanish (native)